Boston Johnny’s
A beloved local bar in Hollywood, Florida, Boston Johnny’s underwent a significant transformation in 2022 when it came under new ownership.
While a consistent events schedule including live music, karaoke, and game nights were successful at bringing in patrons, Boston Johnny’s wanted to take it to the next level with a digital and creative strategy.
→ Creative Strategy
→ Digital Marketing
→ Social Media Development
→ Branding
→ Graphic Design
Beyond being “just another bar,” Boston Johnny’s is a welcoming venue known for its great drinks, live music and other events, friendly patrons, and an owner who loves what he does.
To help tell that story and increase traffic, the Herman Agency partnered with the venue to develop a brand strategy that would ultimately improve all aspects of their business.
Beyond the ever-important look and feel, we built out complete digital marketing and social media platforms to ensure consistent delivery of marketing messages.
→ Established Boston Johnny’s visual identity
→ Developed content strategy to showcase the brand’s personality, events, and promotions
→ Identified the most suitable social media platforms for the target audience
→ Developed guidelines for consistent branding across all media channels
